The founder of Shoreline, was inspired to create a ground-breaking patient education software while on a hike overlooking the local cancer specialty hospital. The imagery of turning a bend on a steep trail, to find a peaceful landscape was perfect to represent their digital platform, which seeks to make patient’s medical journeys more seamless and supportive. A photo taken on that fateful hike was utilized to create the actual logo, while the calming color palette was inspired by the local trail color scheme.