Bout Time Pub & Grub, a sports bar that operates a couple dozen pubs in Utah and Colorado, was looking to revamp their brand identity. A flexible logo scheme was created, featuring a range of logo fidelity and sports. The higher the fidelity, the more detail; meaning that regardless of the size of the marketing asset, or current the sport season, there was a logo type to choose from. The end result was a cleaner and more robust brand to help an established sports bar grow.